Nokia is the number one choice for mobile navigation over other leading handset manufacturers. These were based on the study conducted by Frost & Sullivan amongst European and Russian consumers, concentrating on evaluation of the perceptions, understanding, expectations and motivations of European and Russian consumers towards navigation and location-based services. All in all, the study analyses the satisfaction of the consumers.

“Nokia has clearly excelled in identifying growth opportunities in a maturing mobile handset market by integrating GPS in a large number of its handsets, making them navigation-ready. With a target of enabling a majority of its new devices with the GPS feature by 2010, coupled with the acquisition of mapping and software companies like NAVTEQ and gate5, the company is clearly building a strong presence in the mobile navigation markets in Europe and elsewhere…This vertical integration strategy along with its position as the leading handset vendor puts the company in a good position to meet the needs of people both already using and considering mobile handset-based navigation systems.” said N. Praveen Chandrasekar, Program Manager, Telematics and Infotainment at Frost & Sullivan.