Despite Microsoft’s disaffirmation, rumor has it that Microsoft has finally chosen the McCann Erickson ad agency to build up a campaign for the company’s “Pink Project,” a code name for a Microsoft-branded phone. It is also said that the branding of the rumored device could be somehow similar to the T-Mobile G1 and other Google branded Android smartphones wherein the wordings would more likely be tagged as something like “Motorola Pink, powered by Microsoft” or the like.

To date, McCann Erickson is responsible for the company’s current Windows Mobile ad campaign.