The game mechanics for Pepsi’s “Kung Fu Fighting” goes like this: Participants must secure the last Pepsi can by breaking out in a freestyle dance-off to the rhythym of “Kung Fu Fighting”. To date, the game has been incorporated in Nokia mobile games via S60 for Nokia Series 40 devices. The Widget is available for download exclusively on www.pepsimundo.com.

Shanna Parra, Regional Marketing Platforms Manager for PepsiCo International, says “By extending the Kung Fu Fighting campaign to mobile devices using the latest browser-based technology we are offering our consumers something new and different. Mobile is the next revolution in content and allows us to create a higher level of consumer engagement. We are delighted to be working with the support of AgencyNet and Nokia to allow consumers to engage with us wherever and whenever they choose.”