NTT DoCoMo Inc. is planning to advance videos and customer services. The big step came about after the company has experienced a sales decrease.

DoCoMo’s new management strategy is to concentrate on better and innovative services as well as technologies. The company stated, “Through acceleration of the network speed, evolution of mobile handsets, and flat-fee structure, we shall enable usage of high-volume movie contents without worrying users about payment. Competition among network operators in the mobile communications market in Japan has become increasingly fierce due to price competition (and) market entry by new competitors.”