
Through an interview, Microsoft CEO Steve Ballmer confirmed rumors that Microsoft’s Zune software will be carried to the Windows Mobile smartphone display. Though it has not completed the similar market saturation, the Zune is Microsoft’s response to Apple’s iPod and iTunes Music Store. The Microsoft Zune is a portable MP3 player that makes use of a unique edition of Microsoft’s PlaysForSure DRM(INFO). Through this, the downloaded songs that were acquired from the Zune Marketplace are only readable on a Zune MP3 player.
This particular decision is considered to be a big step in increasing Microsoft’s prospective market in the cell phone music ground.
