
Years ago, barcode-reading handsets look appalling, and as a result, the ability of these phones to interpret barcodes is exchanged by the buyers for striking designs.
Today, iPhone presents a different story. Supported by ScanBuy, an application that can detect any 2D barcode is now available via iPhone. Buy just photographing the barcode, your device can give you information about the product. Not only that, it can also lead you to the website where the product is linked to. However, the most gorgeous feature of this product is the fact that it comes for free.
Now, that’s what you call marketing ingenuity!

August 19th, 2008 at 4:09 pm
For starters, ScanLife can only read and decipher proprietary EZcodes. Unfortunately the ScanLife application offers no support for 1D UPC/EAN barcodes, or Data Matrix, Aztec, or QR codes. This is the major downfall of the application, since it only supports one proprietary 2D symbology. As a result, ScanLife is not a true universal code reader.
For those wanting a much more intuitive mobile code reading experience, I highly recommend the NeoReader application from NeoMedia Technologies. The NeoReader is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links. This allows the user to click on a variety of barcodes with a single application installed on their mobile device.
Download the NeoReader and instantly transform your iPhone into a universal code reader.