Best Buy Co. is the first U.S. chain to vend out Apple’s iPhone besides Apple Inc.’s and AT&T Inc.’s very own establishments.

After declaring the finishing point of a 2-year assembly of the Best Buy Mobile trademark last week, Best Buy has advanced its computer systems to manage mobile phone inauguration and spent thousands of hours educating its employees. According to Best Buy management, Smartphones will be the spotlight for the Best Buy Mobile.

Best Buy is also the single certified 3rd-party retailer of Sprint Nextel Corp.’s Samsung Instinct.