AT&T today announced LG Vu , available online in shops.The handset is AT&T’s first primarily touchscreen-driven phone since the iPhone and makes video its focus, with a built-in MediaFLO tuner providing live, over-the-air broadcasts of digital TV similar to Verizon’s V CAST TV service. AT&T also stresses media playback support with support for Internet radio streams from XM as well as direct downloads from the company’s own music store as well as eMusic and Napster.

LG equips the Vu with a 2-megapixel autofocusing camera, a microSD card slot, and dedicated software for music playback as well as a full HTML web browser that isn’t limited to the WAP sites of most phones. AT&T offers the phone for $300 after signing a two-year plan and receiving a rebate, but also sells it for $550 without any contract.