NICO+ is one of the few mobile phones in Japan which can only be used as a phone and in order to send email.The original idea of using the phone to make calls have evolved over the years. Certain powerful phones function almost as well as a laptop.

A study of the Japanese market tells us that Japanese cellphone users are believed to use a mere 10% of their advanced phones’ functionality - what a waste. To reduce wastage, Willcom comes up with a Nico+, being a simple and well affordable device that is only used to make calls and comes with a little email functionality.