Samsung announced today the development of its new single-chip radio frequency identification (RFID) reader for mobile devices. Embedded RFID reader chips can provide consumers with product or service information retrieved from RFID tags incorporated in items such as movie posters, clothing, and museums or tourist exhibits.

While it can be embedded into devices such as mobile handsets and handheld readers used in retail stores, initially the major application for Samsung’s new RFID reader chip is expected to be in card-type readers that plug into mobile handsets. This will provide consumers with immediate access to the new technology.

Designed for a UHF range of 900MHz, Samsung’s new chip integrates an analog front end, a base-band modem, a processor, and a memory chip. The chip’s 6.5mm x 6.5mm small form factor and ultra low power consumption level of 850mW are ideal for mobile applications.